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Employer Response to September 11 Tragedy

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Families of Freedom Scholarship Fund $3,000,000 for college scholarships for spouses and children of victims
Fannie Mae - $10,000,000 pledged to relief efforts, as part of the nation's housing and mortgage finance industry partners' $25 million joint pledge to support the victims, their families, the rescue workers, and others affected by the tragic events in New York, Washington, DC, and Pennsylvania on September 11th.
- This includes $1,000,000 contributed to REALTORS Housing Relief Fund, a fund established September 12th by the National Association of Realtors (NAR) to help pay mortgage and rental costs of the families of the victims of the attacks
FedEx $2,000,000 donated in cash and services to relief effort
First Tennessee National Corporation - $250,000 donated to the September 11th fund through the First Tennessee Foundation.
- First Horizon Home Loans division is matching employee contributions to the Red Cross.
- First Tennessee and its employees responded in ways that made sense to their local communities, from buying a freezer to help a blood bank preserve donations to starting a fund-raising drive to help the citizens show their support.
- FTN provided all employees with a number of resources through corporate e-mails, intranet, newsletters, 800 call centers and various EAP programs to help cope with the tragic events of September 11th.
FleetBoston Financial Corp. $1,000,000 donated to relief efforts
Food Lion Food Lion sent two truckloads of products to the American Red Cross Baltimore location that is supplying food to the volunteers and emergency personnel on-site at the Pentagon. Local Food Lions are responding to the needs of American Red Cross efforts to supply product used during the bloodmobile drives. Snacks and beverages are being donated by the company to ensure that those giving blood have the necessary nourishment to recover. In addition, every Food Lion store in its 11-state operating area is an approved collection point for The American Red Cross Disaster Relief Fund and are also equipped with Red Cross Disaster Relief Canisters for those who want to make a cash donation or for children who might be collecting coins to assist with these efforts. Food Lion has also partnered with Coinstar to accept large volumes of change and process them as a donation for the Red Cross. In addition to Food Lion's nearly 1,200 stores, its sister companies, Kash n' Karry, Hannaford and Shop 'n Save are also serving as collection points for the Red Cross Disaster Relief Fund.
Ford Motor Company To assist the nation after Tuesday's attacks in New York City and Washington, D.C., Ford Motor Company, the United Auto Workers and dealers are doing the following:
- A moment of silence was observed at Ford locations around the world on Wednesday, Sept. 12.
- In observance of national Day of Remembrance on Friday, Sept. 14, U.S. and Canadian plants released employees at the time of their local lunch break to attend memorial services. And salaried employees were granted extended lunch time. -The company will donate $1 million to the American Red Cross. UAW-Ford National Programs will donate $1 million to the Salvation Army.
- $500,000 from the New York Ford Dealer Advertising Fund and Ford Division. ($250,000 from FDAF with dollar-for-dollar match by Ford Division.)
- 58 vehicle donations or loans include: 10 Ford Excursions to the New York Fire Department; Six vans (Ford Econolines and Cargo Vans) to shuttle police, fire and medical personnel by Manhattan Auto Group, the company-owned dealership in New York; 14 Lincoln Navigators and two Ford Econolines to shuttle New York Stock Exchange employees in and out of Wall Street area; 15 Ford Rangers and two Ford Explorers to the New York Port Authority from Edison Assembly Plant; Two Lincoln Navigators and two Ford Rangers to the FBI; Five walk-in vans to New York City Fire Department in collaboration with Utilimaster Corp. The company's southeastern Michigan facilities, working through UAW regions, are coordinating ongoing blood drives and fund raisers with local chapters of the American Red Cross and Salvation Army.
- The company will match all employee contributions to the American Red Cross.
- New York area dealers are providing transportation, collecting rescue supplies and assisting with local blood drives. Edison Assembly Plant is coordinating donations of rescue supplies from Ford plants around the country. To date, some 25,000 pairs of work gloves, breathing masks and other rescue supplies have been shipped.
- Ford Financial created a Wall of Remembrance at local branches around the country as a fund-raising rallying point. More than $5,000 was collected Friday, Sept. 14, at Ford Financial world headquarters.
- Hertz donated two dump trucks and rescue supplies. The company has offered to meet other emergency and long-term needs of New York City and is awaiting the city's response. Those offers include emergency response team services and up to 48,000 square feet of office space for displaced government employees.
Fortune Brands $500,000 donated to relief efforts
Gannett Co, Inc. and Gannett Foundation - Supported American Red Cross Disaster Relief Fund in all U.S. newspapers, including USA TODAY, and on Internet sites and TV stations
- Donated $4 million in cash and media value -- potential for raising several million dollars for the American Red Cross Disaster Relief Fund
- Gannett newspapers and TV stations reached out in their communities to help victims touched by the tragedy.
- Gannett Foundation sponsored Arlington County, VA, Day of Remembrance, October 11.
- Employee contributions to approved charities, including Red Cross and other relief organizations, matched by Gannett Foundation, including those donated through the 2001 Combined Campaign.
- Employee Volunteer Committee conducted collection for relief fund for victims in Washington, DC.
- EAP counseling (group and one on one sessions) provided for staffers in New York and Washington.
- EAP materials on coping and dealing with tragedy made available to U.S. employees at every location.
- Flag pins distributed to USA TODAY and Gannett Corporate employees in Washington
- New security measures put in place; task force assigned to study emergency preparation and response.
- Policies regarding military leave distributed to human resources professionals.
- Provided paid time off for volunteer fireman.
- Memo from CEO commended work of newsroom and other staff in providing news coverage.
- Reminder sent to human resources professionals to be alert for perceived discrimination, and to provide counseling as needed.
General Electric Co. $10,000,000 plus donated generators, electrical equipment, and much more to aid in rescue and recovery
General Mills - $100,000 donated in cash on September 11th to the American Red Cross
- $900,000 donated in food to victims, their families, and relief workers
General Motors $1,000,000 donated to relief effort; Match employee contributions
GlaxoSmithKline - $1,000,000 donated to New York City Public Private Initiatves, a fund that will provide aid to the families of police officers and fire rescue personnel who died in the attack; Match employee and retiree contributions to NYCPPI, AmeriCares or American Red Cross. Established GSK Jersey City site as location for EMS workers and fire fighters to rest, shower and eat. Donation of medicines, OTC products and supplies for relief effort. Donation of $10,000 to Nova Scotia Community College remembrance scholarship fund in appreciation and thanks for sheltering 17 GSK employees stranded there due to flight diversions.
- For employees and families, distributed literature on topics of emotional trauma, dealing with grief, helping children cope, talking with kids about terrorism, guides for teens, and manager briefing and guidance in supporting teams/staff. Highly visible promotion of EAP for US and UK to assist employees and families. Provided on-site EAP counseling, seminars and group de-briefing sessions. Provided support and communication to GSK travelers stranded around the world in order to expedite return home, to and from US. Established "business critical only" travel policy until further notice with support for employees in fear of travel. No employee will be asked to travel if they or their families object. Established employee donation sites for supplies for the NYC and Washington relief efforts, in addition to matching gifts. Promoting future on-site blood drives (part of ongoing programs and services).
Goldman Sachs Group $10,000,000+ pledged to relief organizations
HCA $2,000,000 donated to relief efforts
H-E-B - $100,000 donated to relief fund; Encourage employees to contribute
- Distributed 250,000 free US Flag placards at all store locations to demonstrate solidarity of American spirit
- Donated truckloads of food product to nourish blood donors and provided free meals for blood bank staff
Hewlett-Packard Co. - $3,000,000 cash grant to the American Red Cross; Match employee contributions to relief efforts up to $2,000,000; Set up internal online giving Web site specifically for employees worldwide who wish to make cash gifts to assist in the relief efforts.
- Donated equipment with total value of $250K to several relief organizations; IT support provided if needed.
- Offered option of working from home to any employee who felt the need to be close to his or her loved ones; New information shared daily on the internal HP Web site, including information on blood donation locations; HP's global security department has made information available to employees on its Website and set up a 24x7 hotline to respond to employees' security concerns.
- Encouraged any employee dealing with excessive stress or depression to contact our Employee Assistance Program (EAP). There is a toll-free number where employees can talk to trained mental health intervention counselors 24 hours a day or receive references to local face-to-face resources.
- Employee communications also emphasized remembering that HP is one global company, with employees and customers representing virtually every nation, every ethnic group and every faith in the world. That this diversity is a source of both strength and pride, and that our values of integrity, trust, respect and teamwork should guide all our actions and conversations.
Hilton Hotels Corporation - Raised over $1,000,000 for the American Red Cross in a company-wide campaign for employees, the company, and the Conrad N. Hilton Foundation; the company's guest loyalty program is offering its interested members the opportunity to donate their Hilton HHonors points to either the American Red Cross Disaster Relief Fund or to the International Committee of the Red Cross.
- NY-area hotels donated accommodations to families of victims, rescue and emergency workers, and displaced families from lower Manhattan; They also provided food for rescue workers, complimentary meeting space for Red Cross volunteers, grief counselors and local law enforcement personnel, and facilities for relief workers to rest, shower and eat
- The guest assistance team at the Hilton emergency center in Memphis has made all the necessary room reservations for American Airlines and United Airlines needing housing for families of victims of September 11th tragic events
H.J. Heinz Company $100,000 to September 11th Fund; Supplied food to rescue workers.
Home Depot $1,000,000 donated to relief efforts
IBM Corporation $5,000,000 donated to relief efforts
Intel Corporation - $1,000,000 donated to the American Red Cross; Match all employee donations to nonprofit agencies supporting disaster relief; many Irish employees donated a days pay; $5,000 pledged to the Northern VA Technology Council Family Assistance Fund to help families who lost loved ones in the attack on the Pentagon
- Built an email center for NY volunteers, so they can keep in close touch with friends and family; Provide technical assistance to humanitarian and disaster relief associations; Hosting two web sites to support the relief efforts: Missing persons search site and New York IT Assist Site** (www.nyitassist.com)
- Offering office space in the metro NY area and technical support to many of the companies effected by the tragedy; Creating a central repository of industry support information, listing services available to small- and medium-sized businesses
- Facilitated blood donation for employees; On National Day of Prayer and Remembrance, approved employee attendance at religious services off-site, set aside rooms onsite for reflection and supported requests by employee groups (of all faiths) to have onsite prayer meetings; Extended leave for reservists from 30 to 180 days, for employees called to serve in active duty in the event of a national crisis, emergency or war
International Paper - $1,000,000 donated for the benefit of families of military personnel, police officers, firefighters, rescue workers and others whose lives were lost in the September 11 tragedy; Match employee contributions to a fund that will help those families.
JCPenney - Approximately $1,000,000 cash and in kind contribution to relief efforts; Delivered socks, underwear, and t-shirts for the firemen and policemen; Match associate contributions up to $250,000
- Sponsored blood drives and encouraged units to take active roles
- Selling a car mounted flag in our stores whereby all profits go to red cross relief fund
John Deere & Co. $250,000 cash donated to relief organizations with an additional $500,000 donated in equipment
Johnson & Johnson Johnson & Johnson is pledging a package of $10 million in financial and product aid to help meet the needs of those affected by last week's disasters. We are seeking to make this support through channels that will reach directly those who were most immediately impacted. Johnson & Johnson assistance will be provided in the following components:
- In partnership with the American Red Cross, we are providing $1 million to fund corporate matches of employee contributions, and we are increasing the match to 2 for 1, up to $5,000 contributed per employee.
- Another $3 million is being pledged to The September 11th Fund, which we will focus on victims, orphans, widows and survivors.
- And, a special fund of $6 million is being established to support the needs of local organizations with strong community outreach, including Community Health Centers, Mental Health and Counseling Centers, Head Start Centers, The Salvation Army, school nurses and fire, EMT and emergency squads. These financial commitments are being made in addition to our standing disaster relief program, through which we made immediate distribution of products to the site of the disaster in New York.
- Through AMERICARES, a half-ton module of our medical and other disaster-relief products was delivered by helicopter on the afternoon of September 11 to St. Vincent's Hospital, the medical facility closest to the disaster area.
- We also used our Corporate aircraft to deliver blood screening kits to blood centers in the Southwest and on the West Coast to meet a critical shortage of these vital blood system components.
- We are ensuring that an ongoing supply of medical products and other support will be made to our charitable partners in New York, including Helen Keller World Wide, The American Red Cross and The Catholic Medical Missions Board.
- And, we are organizing and coordinating through The Red Cross and America's Blood Centers across the nation a means of assuring a steady and on-going supply of blood.
JPMorgan Chase $10,000,000; Match employee donations; free banking services for different relief funds
Kellogg Company 1,000,000 servings of its products (Special K, Nutrigrain Bars, etc.) to relief workers
KPMG - Some aspects of KPMG's response to the tragedy included setting up and staffing a special hotline. The hotline helped reconnect people with worried friends. Employees at the Montvale office held a gathering at the Chestnut Ridge Road flagpoles where people shared their worries and losses, and we observed a moment of silence, followed by singing God Bless America. An EAP counselor was on site to help us cope (where we learned that several of our employees have spouses who are rescue workers at ground zero). HR also helped in locating coworkers and in identifying employees residing in the closed portions of Manhattan so alternate housing could be found for them.
- KPMG's U.S. firm is making an initial donation of $1,000,000 to the KPMG Disaster Relief Fund. U.S. employees will also make individual donations to the fund. Monies collected will go to several agencies and organizations that most directly assist families of those lost in the tragedy, survivors and rescue workers.
Lilly Endowment $10,000,000 pledged to relief organizations
The Limited, Inc. and Intimate Brands, Inc - At the request of our thousands of Associates, we made a $1 million contribution to the September 11th Fund. The companies also provided an opportunity for our 130,000 associates across all offices, distribution centers and nearly 5,000 stores to personally donate additional funds to the effort. In its hometown of Columbus, Ohio, the companies arranged for a Red Cross Bloodmobile to join us on site. We also used private plane to transport Red Cross Emergency Disaster experts and volunteers to New York City from Columbus, Ohio two days after the tragedy occurred.
- In the interest of the safety of our associates, we closed all stores nationwide on the day of the tragedy, and didn't reopen until 3 p.m. the next day. The delayed opening was to give us time to monitor the events and try to ensure we were not putting our Associates in harm's way by reopening the stores. We closed all stores and excused any home office associates between 11:30 a.m. and 1:30 p.m. last Friday so they could participate in any observance of their choosing. A few stores near the affected area in New York remain closed until further notice because of the lack of telephone service and the air quality.
- We continue to urge all of our Associates to do what is right for them and to take no unnecessary risks. When our associates returned to work, we made available grief counseling services via telephone, group and one-on-one on site sessions for those needing such services. At the time of the tragedy, we had more than 400 Associates traveling around the country. Limited Logistics Services identified, account for, and arranged for chartered planes and buses to transport them home.
- Very early on, we recognized the importance of ensuring all associates in the stores destroyed in the World Trade Center tragedy received their paychecks on time. We worked with local transportation services to make sure the checks were delivered on time.
- Our communications to our more than 130,000 associates nationwide varied from traditional to automated. We posted notices, sent e-mails, faxes and even established special toll free telephone lines for workers to receive an update on the situation and instructions on whether and what time they were to return to work. American flags placed in all stores in affected cities, NYC, Washington, Pennsylvania.
- Throughout the tragedy our associates repeatedly expressed and demonstrated a willingness to help those affected by the tragedy and to show their support for the nation. For example, our Express Men's design studio in Manhattan office became a safe haven for people impacted by the tragedy. We provided them food, drink and much needed concern and support. At Bath & Body Works, for instance, associates made red, white and blue ribbons to wear. The company joined in by providing American flags to be displayed in the front windows of all stores in Washington, D.C., Columbus, Ohio, the Pittsburgh, Pennsylvania area, and New York City. Our associates also galvanized the enterprise to take a leading financial role in the relief efforts.
- As we start to resume normal business operations, we are reminding our associates of the enterprise inclusion policy of treating with dignity and respect all associates and customers of all races, religions and ethnicity. We have posted our Ethics Hotline number for people to call if someone encounters or observes behavior that is not in line with what The Limited, Inc. and Intimate Brands, Inc. stand for as an enterprise.
LVMH $1,000,000 donated to relief efforts; Matching employee donations

Since the September 11th disaster, Families and Work Institute has been collecting stories from the companies we work with concerning the efforts they have made to aid their employees, their communities and the ongoing relief activities. Additional information has been compiled from news sources and the Internet. We are proud to present this list of corporate responses to the September 11th attacks. We hope that you are inspired by the thoughtfulness and generosity of these corporations. The importance of the bond between workplace, family and community has never been more evident. Although we trust our sources, no attempt to verify the information has been made by FWI. Please notify us of any corrections that need to be made to the list by sending an e-mail to : [email protected].
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